All signs point to HBO Max having some … issues. HBO Max has yet to work out a deal with Roku or Amazon Fire, which is most likely cutting into customers.
Then there’s the rate: $1499 which is quite high for a streaming service. It’s clear that the folks running the show are aware of this, and have actually just implemented a discount rate strategy called “Conserve for 12,” in which new subscribers can sign up for $1199 a month. And now we’ve discovered that WarnerMedia is likewise thinking about an ad-based variation of HBO Max, which will likely be less expensive– and for that reason could motivate prospective users to finally sign up.
According to Variety, WarnerMedia is thinking about an ad-supported variation of its HBO Max streaming service that “might potentially bring just 2 to 4 minutes of advertising per seeing hour, a figure that would be less than the 5 minutes per hour that works on NBCUniversal’s Peacock and the 9 minutes per hour frequently used on Disney’s Hulu.”
Needs to they proceed with this idea, commercials are unlikely to appear during HBO originals or more recent films. Instead, the ads would appear “along with content from WarnerMedia’s other TV networks; in initial series that launch on HBO Max only; and in older films, which currently include classics revealed commercial-free on the business’s Turner Classic Movies cable television network.” The ads are most likely to be “standard video commercials” that play previously, during, and after shows and movies, together with “some more ingenious, interactive, and/or less disruptive kinds of ads,” whatever that means.
I have yet to sign up for HBO Max for 2 factors. I ‘d have to get rid of a different service I currently subscribe to make it work economically, and there’s no current service I belong to that I desire to axe at the minute.
So if HBO Max does release an ad-supported variation for an even more affordable rate, I might lastly pull the trigger. Don’t get me incorrect– I hate ads, however I dislike investing money I do not truly have a lot more. Naturally, none of this is main yet– WarnerMedia is merely considering the concept. We’ll likely understand quickly if they’re going to go on with it.
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